Hey, What comes to mind when you try and think of the best small business to start in 2011 ? To think of the best small business I’d say most of us would look around our community and would find something missing or a business that could be improved, maybe even a business that is no longer around. For a beginner, a person who is first time entrepreneur, choosing the best small business to start is probably going to start with what your doing now or something peripheral.
Some of the best small business ideas are so simple it makes people wonder how they ever work and others that make millions you probably don’t even realise are out there. Focusing on serving an end customer is key. Thousands ( because I’m too lazy to look it up) of businesses are started every year by technicians who know how to “do it” and figure they can do it better than the chump they are working for. One of the best small business coaches, Micheal Gerber , calls this the “ E-myth” and refers to an “entrepreneurial moment” as the actually realisation that you could indeed deliver better service or deliver a better product faster than the company you work for. For example if your a drywall finisher and an employee, it would make sense that starting your own drywall business is logical. Indeed this is one of the most popular paths to first time entrepreneurship . Is the business that makes the most logical sense the best small business for a beginner to start ? Probably not….
The answer didn’t set well with me when I first learned of the idea that just because you re a great drywall finisher doesn’t mean your a great entrepreneur. But what did I know. My sole decision making process relied on my “knowledge”. I only knew it if I did it. When you know something, you have knowledge of it and the best way to get it, maybe the only way, is to do it. I’ve since learned that knowledge is expensive, especially if its my own. Tip: The next best thing to personal knowledge…. Someone Else’s! The Best Small Businesses All of the best small business ideas , the successful business start ups, have several things in common. I don’t pretend to be a trend spotter, cause I’m not, but studying small business start ups and entrepreneurs for the last 15 years has shown me some things. I’ve learned to stick with businesses that I’m genuine interested in. I like fresh produce and spreading the idea that eating good food is important, most of us eat garbage! So I’m developing a group of produce markets. I also like the game of making money. I love my Internet business and making money online is really fun.
I’d say on of the best businesses to start for a beginner is Affiliate Marketing . Working with others who have success and knowledge/ experience in areas you may not is the smart way to go about starting a business. Money magazine says that online catalogs or stores is a booming business. I wouldn’t know where to start when it comes to that so I’d find someone who does. Its kind of like reading books on wealth creation, success, and leadership. Did you ever notice, after the 15 th business book or so, they kind of all say the same thing? I call those same things “ princ iples”. They are old but not rusty because they are used everyday by millions of successful entrepreneur, parents, and professionals around the world. So what are some of the recurring themes of the best small business enterprises today? Scalability. Ease of Innovation. Accessible Target Market. Likelihood of a loyal following. Relevant. I’ll add minimal downside to the list because that is a huge factor when we are talking about a first time entrepreneur starting a small business , more about that in minute. Scalability , simply put, is will it work in the beginning AND when you’ve hit it right on and the business screams GROW!
This is a big deal when you are choosing the best small business and how you intend to start and grow the business. Example : If you wanted to develop a blog network and you just started a couple wordpress blogs, making nice posts like this one, its great, but it ain’t scalable. Unless of course you had a plan to build a platform that would launch a more scalable business idea like a crowd sourced content creation strategy. Example : Starting a nation wide fast food chain by building a restaurant down the block isn’t scalable, however developing a franchise business model to accomplish this (in one life time) is…. i.e, MacDonald’s. Ease of Innovation , used to be “innovative”. An innovative small business idea doesn’t cut anymore. Its not about how innovative a small business idea is, its about how fast you can innovate within the small business you create. I see it like you have to have a tight niche target market that is loyal, because you rock, yet you have about a dozen different ways you can go to keep the market, grow the market, or increase spend from the same market you have. How easy is to offer something different, how fast can “ what’s next, be next” Example : Walmart (not the expert here) started with stuff. They sold a bunch of other people’s stuff. It was about distribution. They had a great business idea and developed the best distribution model. They didn’ t make a thing…Except CASH. Fast forward 20 years and now Walmart offers eye care, hair styling, banking, shoe repair, automobile service, and on and on. They basically started to distribute service the same way the did products. I think that sums up what I intend to explain when I say ease of innovation and how the best small business is the one that can grow many different directions without loosing you current loyal following. Accessible target market is sort of a no brainer, but think about it. Not every business start up is going to be profitable especially if it is geographically challenged.
If your small business start up is going to rely on a target market that is spread across the world, how will you reach them? Can you reach them via the web? If so, how will or how can, you develop a loyal following. Where do they congregate now? Example : Where I live we have a farmers market, you probably have one too. The surrounding communities and local governments worked to provide a place for farmers markets. Its great for farmers who bring their produce and handmade crafts on a Saturday morning and great for the people who need the items. It was a way to make the market accessible to the farmers and the customers, saving both time and money.