Sometime last month, Google announced a restructuring agenda to the company and one of the basic was the formation of a new parent holding group known as Alphabet. The New company was created to manage many of the diverse projects which includes self-driving cars and airborne internet balloons. These were projects initially overseen by Google. This was done in a bid to making Google more focused on some particular operations.
Still in the spirit of restructuring, the search engine giant, today unveiled it’s new logo. The logo didn’t quite make much differences from what it used to be. Just a change in font and brighter colors. Before now, what it used to be is the rather pointy and old-hat logo which is now replaced by a sans serif typeface.
Google explained why they had to make the change today and here’s what they had to say:
So why are we doing this now? Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop!
Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).
This is not the first time Google will be changing it’s local neither is it the second time. As a matter of fact, the company shared a youtube video on how the company has evolved so far. You can watch below: