WhatsApp, which happens to be one of the leading mobile messaging application has announced that it will no longer be charging annual subscription payments.
The mobile messaging service which is basically being used by nearly a billion people in keeping up with friends, family etc will now be available completely free without fear of being billed $1 annually.
According to WhatsApp, it has been discovered that a huge number of it’s users seem not to have a debit or credit card which is necessary in making the subscription payment and since the subscription billing was introduced, it hasn’t been a success as expected. Hence, in other to keep everyone active in the service without fear of users being cut off as a result of not been able to pay the dues, the service is now completely free.
Naturally, people might wonder how we plan to keep WhatsApp running without subscription fees and if today’s announcement means we’re introducing third-party ads. The answer is no. Starting this year, we will test tools that allow you to use WhatsApp to communicate with businesses and organizations that you want to hear from. That could mean communicating with your bank about whether a recent transaction was fraudulent, or with an airline about a delayed flight.
We all get these messages elsewhere today – through text messages and phone calls – so we want to test new tools to make this easier to do on WhatsApp, while still giving you an experience without third-party ads and spam.
Just as the message indicates above, ads won’t be coming to WhatsApp soon even after the billing process has been discontinued. So have fun guys! No fear of being cut out of the service after a year as a result of the $1 billing cycle.
Source: WhatsApp Blog