It was sometime in 2009 twitter kicked off the blue batch verification thingy and the social network was actually the first to bring about that tradition which other social networks, tend to now follow.
So far, twitter has up to 187,000 verified accounts which is a small percentage compared to the total number of users on the social network.
The blue batch signifying a verified account simply makes users differentiate an original account from other parody accounts. The verified batch is however, only awarded to publicly known individuals and organizations. An account is usually verified if it is determined to be of public interest. And these could be people or organizations in different sectors like Music, TV, film, government, Politics, fashion, religion, media, business, journalism or other key interest areas.
Getting verified doesn’t require the users reaching twitter. Instead, twitter reaches out to the person(s) or organizations they deem fit and thereafter places the verified batch on the profile.
Twitter is looking at making the verification process better as the social network has announced that it is opening it’s blue batch verification process to everyone. Thus, those interested can now apply for their account to be verified but then, there are still some set down rules to be followed and the number one rule is the account being in the public interest.
“We want to make it even easier for people to find creators and influencers on Twitter so it makes sense for us to let people apply for verification,” said Tina Bhatnagar, Twitter’s vice president of User Services. “We hope opening up this application process results in more people finding great, high-quality accounts to follow, and for these creators and influencers to connect with a broader audience.”
If you’d like to get more information regarding the twitter blue batch verification and how to request for an account(s) to be verified, visit the help session here.